1: THE POWER OF GOOGLE FOR DENTISTS.
77% of people use search engines to find a dentist.
76% of people visit your Dental website to take action.
In other words, if you want to get more patients booking appointments with you, then Dental SEO is a critical success factor for the long-term growth and success of your growing Dental practice.
The thing is…Most Dentists already know how lucrative SEO is for attracting patients which means the competition for Google’s first page is a lot tougher than some other industries. But…with the right SEO strategy that I’m about to share with you, you can achieve the coveted first position on Google in no time at all.
2: UNDERSTANDING HOW GOOGLE RANKS DENTAL WEBSITES
Before anything, you must first understand how Google treats Dental-related search queries.
For example, look at Google’s results for a popular search query like ‘dentist near me’
You’ll notice a lot going on from Ads, map listings to ‘people also search for’ answer boxes.
There will also be a lot of dental-related directory listings you can leverage to get some targeted traffic quickly.
Most of these directory sites have their own internal algorithm for deciding which dental practices get the number one position and grabbing these top spots is often much easier than ranking in Google.
In competitive spaces like Dental SEO, you have to be realistic about your marketing goals. The competition on Google is only getting stronger and stronger. Having an open mind to your dental marketing efforts will go a long way in grabbing more “organic traffic” – and remember, traffic doesn’t have to always come directly from Google.
3: FINDING YOUR ‘MONEY’ KEYWORDS
Keyword research and selection forms the foundation of all Dental SEO campaigns.
Get this right and you’ll not only get more traffic but, the traffic you get will convert into more bookings and appointments, which is why you’re investing in SEO in the first place.
The key to successful keyword research
You want to focus on keywords that target appointment bookings, not visitors to your website.
For example, let’s look at two potential keywords you could choose to target.
“Money Keywords” Definition: These are the search queries people type into Google when they’re looking to book a dental appointment.
Potential Keywords: Book a Dentist in Melbourne, Dentist near me, Dentist (your local area).
“Informational” Keywords.Definition: These are the search queries people type into Google when they’re looking for information on your services.
Potential Keywords: Dentist cost, how often should I visit the dentist.
Your focus should be on targeting money keywords because these are what increases appointment bookings. Once you rank for money terms, you can add the informational terms later to dominate your space.
4: OPTIMISE YOUR WEBSITE STRUCTURE FOR MULTIPLE DENTAL SERVICE OFFERINGS
As a Dentist, you offer more than just a regular checkup, right?
Things like a crown replacement, dental implants and dental surgery to name just a few of the additional services you could offer.
Optimising your website to target all of these services will maximise the return on investment you receive from Dental SEO.
5: LOCAL SEO FOR DENTISTS
t’s important to capture the local search market for the simple fact that the majority of patients will come from a 5-10km radius around your dental practice.
Here are the additional steps you’ll need to take to make sure your site is optimised for capturing the local search market.
- Set up a Google My Business Listing
- Actively earn Google reviews
- Build Citations & Directories
6: ENGINEERING CONTENT FOR THE FIRST PAGE OF GOOGLE
Crafting winning content for your dental practice is the key to unlocking the flood gates to more traffic.
The problem is, most people create content that has the opposite effect, driving customers away and hurting their Google rankings.
In the highly competitive world of dental marketing, the ONE thing that will separate you from other practices is engaging and high-quality content.
And surprisingly, it’s easier to create than you might think.
Priority #1: Focus On ‘Buyer Intent’ Content
You should always be focusing on buyer intent as a priority because your goal is to get more appointments booked.
For example, let’s say you’re targeting the keyword ‘Dentist Sydney’, then you’d want the content on your page to have this target keyword added to the following locations:
- Keyword in the page URL
- Keyword added to the page title
- Keyword included in the H1 Tag
- Keyword included in the H2 Tag
- Keyword in the first 100 words
- Keyword appears at least 3x
- Content length is at least 1300 words
- Content has at least 3 Images
- Keyword placed in at least one image’s alt text
Priority #2: Crafting ‘Information Intent’ Content
I’m going to let you in on an ‘SEO insider secret’.
Most SEO agencies avoid helping dentists with their blog to capture localised ‘Informational intent’ keywords.
And this is where it gets interesting…The number 1 success factor for any SEO campaign is your sites ability to earn backlinks.
How can your website attract brand mentions, social media shares and backlinks if it doesn’t have any blog content?
Nobody is going to link to your homepage or service page and more importantly, Google knows this too.
A lot of agencies will simply buy links and point them directly to your service pages which looks unnatural and puts you at risk of a Google spam penalty.
Apart from a dental blog being a great asset to build links to, you can also use it to pick up additional organic search traffic from Google.
In short, use your blog to target information type keywords.
For example: Keywords like “root canal cost”, “how long do crowns last” and “how do veneers work”
7: OFF-PAGE SEO
Backlinks are still the #1 factor for ranking websites.
The trick to building links is to focus on quality over quantity, it’s no longer a numbers game.
Dental SEO is one of the most competitive niches to rank, so building high-quality links is critical to your SEO success.
Don’t be Overwhelmed by Link Building. You don’t need to build a tonne of links to achieve success with Dental SEO. Even just a few links from authoritative, dental-related websites can make a HUGE impact on your sites organic traffic.
What are the best backlinks for a dentist?
In order here are the best backlinks a Dentist could get to improve their rankings through SEO.
Getting links from health-related websites that publish articles about dental health.Links from local sites and local news outlets.Local dental associations and local business associations.Social Media properties and general directories.
8: TRACK RESULTS
Putting all this effort into getting more traffic from Google, you want to ensure your Dental SEO efforts are paying off. To do that, we’re going to use two free tools provided by Google called Google Analytics and Google Search Console.
You can quickly track organic traffic improvements using the following methods.
- Search engine visibility
- Total Organic Traffic
- Traffic behavior
- Leads and sales from organic search traffic
Google provides some great FREE tools (Google Analytics, Google Tag Manager & Google Search Console) to track all your sites traffic and conversions, there is a tonne of info online available around these tools you can quickly find with a simple search.
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