Step1 – Local Listing Set-Up
*Set Up Local Profile ASAP
- Google My Business
- Bing Local
- Yahoo Local
Step2 – Your Listing Optimized
- Business Name
- Photos & Videos
- Contact Info
- Hours of Business
Step3 – Getting Regular Client REVIEWS every month
- Check Competition
- Start with Best Customers
- Start Asking for Reviews – Google, Yahoo, Bing, TrustPilot
Step4 – Adding Regular Name, Address & Phone (NAP)Citation
- Start with the Important NAP Sites
- Which Country you based In?
- Add New NAP Citations Every Month
Step5 – Listed in Industrial Directories
- Search for Industry Specific Directories
- Check where competitors Listed > Get Listed There
Step6 – Must-Have Separate Page in Every Product/Services Offer
- List Every Product / Services you offer
- Create a unique page for every product or services
Step7 – Do you have Long Form Pages – min. 500 words?
- Check Hard Drive for Content. You can use, eg: Presentation, Proposals, FAQs, Email Outbox.
Step8 – Optimized every page of your website
- Identify Target Keyword for every page
- Create UNIQUE Metatags (Title, description) for EVERY Page
- Create Keyword Rich URL’s for EVERY Product or Services Page
- Add Keywords to Headings H1, H2, H3
- Add keywords to text +/- 2 to 3%
- Link to other pages from within the text
- Optimize Images
Step9- Do You Have Many External Website Linking to Your Website?
*Go for Quick Wins eg:
- Give Testimonials to Local Suppliers
- LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin
- Paid Authority Directories, eg. Business.com
Step10 – Have you Completed All Optimization Task?
- Google Analytics
- Google Search Console
- XML Sitemap & Robots.txt
Step11 – Does Your Website Load Faster Than Your Competitors?
- Run speed test
- Switch to SSD Hosting
Step12 – Is Your Website Mobile-Friendly?
- Check Mobile-Friendly Test
- Set Up Mobile Site or Switch to Responsive Design
Step13 – Is Your Website Safe and Secure?
- Switch to SSL
- Set Up an Anti-Malware Site Seal
Step14 – Do You Have a Blog Set-Up
- Set Up WordPress Blog
- Check Competitors Blogs for Ideas
- Identify Leading Blogs in your Niche
- Create a Schedule of 10-15 Blog Posts Based on Your FAQs
Step15 – Do You Know What to Blog About
- Target Market? Individuals or Businesses?
*Businesses (Choose from the Following) – Newsletter, How To Guides, Buyers Guide, List Based Content e,g 21 Ways to …, Best Practices Guides, Product Reviews, Best of List, Ways to Use List, Screen Capture Videos, Predictions/Old vs New Content, Infographics, Frequently Ask Questions(FAQ), Common Mistakes with Content, Case Studies, Checklist Content
*Individuals (Choose from the Following) – Newsletter, How To Guides, Local Interest, List Based Content e,g 21 Ways To…, Seasonal /Holiday/Guides/What’s On/Upcoming Events, Best of List, Ways To Use List, Product Videos, Predictions/Old vs News Content/ Latest Fashion Trends, Checklist Content
Step16 – Is Your Content Optimized for SEO & Sharing?
- Attention-Grabbing Headline
- Identify Target Keywords
- Include Keywords in Meta Tags
- Keyword in Title and Headings
- Keyword in URL
- Optimize Images
- Add related Keywords in Text
- Link Internally to Other Posts
- Link Externally to Authority Content
- Add Social Sharing Buttons
- Check Mobile Ready
- Check Load Speed
Step17 – Do You Use Video Extensively Throughout Your Website
*Set Up Youtube Channel > Are you Happy to appear on Video?
If Yes, Choose from the following
- Whiteboard Presentation
- Product or Services Description
- HeadShot/Interview Style
- Talking FAQ/Hints & Tips
If No, Choose from the following
- Before & After Examples
- Talking Slides
- Screen Capture
*Have You Optimised Your Videos for SEO? If Yes Next Topic
IF NO, Do the Following for All Videos
- Choose Keywords for All Videos
- Add Keyword Rich Title & Metatags in youtube
- Transcribe Video & Create a Blog Post with Video Embed
- Optimize Blog Post (Title, MetaTags, Headings, etc)
IF YES, Does Your Website Create Trust?
Yes, Relax and Have Coffee
Not Sure > Professional Accreditations, Supplier Logos, Guarantees – All of these clearly Displayed on All Pages,.
Hope this helps!!!!
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