My Local SEO – Step by Step Checklist Guide 2020

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Step1 – Local Listing Set-Up

*Set Up Local Profile ASAP

  • Google My Business
  • Bing Local
  • Yahoo Local

Step2 – Your Listing Optimized

  • Business Name
  • Map
  • Address
  • Photos & Videos
  • Contact Info
  • Introduction
  • Category
  • Keywords
  • Hours of Business
  • Validate

Step3 – Getting Regular Client REVIEWS every month

  • Check Competition
  • Start with Best Customers
  • Start Asking for Reviews – Google, Yahoo, Bing, TrustPilot

Step4 – Adding Regular Name, Address & Phone (NAP)Citation

  • Start with the Important NAP Sites
  • Which Country you based In?
  • Add New NAP Citations Every Month

Step5 – Listed in Industrial Directories

  • Search for Industry Specific Directories
  • Check where competitors Listed > Get Listed There

Step6 – Must-Have Separate Page in Every Product/Services Offer

  • List Every Product / Services you offer
  • Create a unique page for every product or services

Step7 – Do you have Long Form Pages – min. 500 words?

  • Check Hard Drive for Content. You can use, eg: Presentation, Proposals, FAQs, Email Outbox.

Step8 – Optimized every page of your website

  • Identify Target Keyword for every page
  • Create UNIQUE Metatags (Title, description) for EVERY Page
  • Create Keyword Rich URL’s for EVERY Product or Services Page
  • Add Keywords to Headings H1, H2, H3
  • Add keywords to text +/- 2 to 3%
  • Link to other pages from within the text
  • Optimize Images

Step9- Do You Have Many External Website Linking to Your Website?

*Go for Quick Wins eg:

  • Give Testimonials to Local Suppliers
  • LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin
  • Paid Authority Directories, eg. Business.com

Step10 – Have you Completed All Optimization Task?

  • Google Analytics
  • Google Search Console
  • XML Sitemap & Robots.txt

Step11 – Does Your Website Load Faster Than Your Competitors?

  • Run speed test
  • Switch to SSD Hosting

Step12 – Is Your Website Mobile-Friendly?

  • Check Mobile-Friendly Test
  • Set Up Mobile Site or Switch to Responsive Design

Step13 – Is Your Website Safe and Secure?

  • Switch to SSL
  • Set Up an Anti-Malware Site Seal

Step14 – Do You Have a Blog Set-Up

  • Set Up WordPress Blog
  • Check Competitors Blogs for Ideas
  • Identify Leading Blogs in your Niche
  • Create a Schedule of 10-15 Blog Posts Based on Your FAQs

Step15 – Do You Know What to Blog About

  • Target Market? Individuals or Businesses?

*Businesses (Choose from the Following) – Newsletter, How To Guides, Buyers Guide, List Based Content e,g 21 Ways to …, Best Practices Guides, Product Reviews, Best of List, Ways to Use List, Screen Capture Videos, Predictions/Old vs New Content, Infographics, Frequently Ask Questions(FAQ), Common Mistakes with Content, Case Studies, Checklist Content

*Individuals (Choose from the Following) – Newsletter, How To Guides, Local Interest, List Based Content e,g 21 Ways To…, Seasonal /Holiday/Guides/What’s On/Upcoming Events, Best of List, Ways To Use List, Product Videos, Predictions/Old vs News Content/ Latest Fashion Trends, Checklist Content

Step16 – Is Your Content Optimized for SEO & Sharing?

  • Attention-Grabbing Headline
  • Identify Target Keywords
  • Include Keywords in Meta Tags
  • Keyword in Title and Headings
  • Keyword in URL
  • Optimize Images
  • Add related Keywords in Text
  • Link Internally to Other Posts
  • Link Externally to Authority Content
  • Add Social Sharing Buttons
  • Check Mobile Ready
  • Check Load Speed

Step17 – Do You Use Video Extensively Throughout Your Website

*Set Up Youtube Channel > Are you Happy to appear on Video?

If Yes, Choose from the following

  • Whiteboard Presentation
  • Product or Services Description
  • HeadShot/Interview Style
  • Talking FAQ/Hints & Tips

If No, Choose from the following

  • Before & After Examples
  • Talking Slides
  • Cartoons
  • Screen Capture

*Have You Optimised Your Videos for SEO? If Yes Next Topic

IF NO, Do the Following for All Videos

  • Choose Keywords for All Videos
  • Add Keyword Rich Title & Metatags in youtube
  • Transcribe Video & Create a Blog Post with Video Embed
  • Optimize Blog Post (Title, MetaTags, Headings, etc)

IF YES, Does Your Website Create Trust?

Yes, Relax and Have Coffee

Not Sure > Professional Accreditations, Supplier Logos, Guarantees – All of these clearly Displayed on All Pages,.

Hope this helps!!!!

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